Here is an example of off camera flash that I do and why I am such a huge fan of it. Both pictures were done at the same time just a little different angel but that has no effect other then a different background. Notice in the "No Flash" picture the background is lighter, their skin is darker under their eyes and it just lacks a kick. Natural light pictures are fine and I do shoot a lot of them but you have to plan to get a good shot. With natural light pictures you need a reflector to kick some lights into their eyes and also, for best results, find open shade.
These shots were done at high noon which is not the best time to get pictures done. But as a wedding photographer most of the time we shoot when the sun is at it's highest point which leads to "raccoon eyes" and hard shadows. That's why I love off camera lighting. I'm able to deal with these obstacles.
My off camera setup I used is a Canon 430 Speedlight, softbox and light stand. Since it was high noon the flash was set at full power. It was triggered with my Elinchrom Skyport wireless system (love it and very dependable system). As you can see in the diagram, the setup was very standard. The sun was behind my subjects which acted as a kicker light to help separate them from the background. The flash was camera left and very close to the subjects just out of camera view.
Other examples of off camera flash.
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